Sheila’s career in hospitality includes over two decades with Hilton, Marriott, Hyatt, and Independent Brands. As a Certified Digital Marketer her strengths are to leverage her skills and expertise to drive top line revenue strategies within eCommerce and Digital Marketing disciplines . Building best in class digital marketing teams, developing brand identities, managing agency partners while bringing innovation to consumer awareness and influence. Sheila develops relationships and leads high performing team of Directors, Corporate counterparts, property teams, and agencies. Coaches and conducts bi-monthly training on marketing initiatives on current trends in the constantly changing marketing space. Onboards and transitions properties to the brand and/or to Independent hotels. She also maintains direct communication with brand leaders and ownership to accomplish KPI goals within the portfolio. Sheila completed an Associate of Arts (AA) degree in Liberal Arts at Chaffey College in Southern California.