La Bahia Hotel
and Spa

Santa Cruz, CA

Hospitality | future

155 Keys


Project overview

Located on the former site of La Bahia Apartments, adjacent to the historic Santa Cruz Beach Boardwalk and main beach, La Bahia Hotel and Spa is scheduled to open its doors to guests in fall 2024.  The property will incorporate the historic bell tower into a contemporary reinterpretation of the Spanish Colonial Revival style of architecture.  The 155-room, luxury hotel will boast unobstructed views of the beach, Monterey Bay and the Pacific Ocean beyond.


The property has been a familiar landmark on Santa Cruz’s famed beachfront for nearly a century.  Originally envisioned by illustrious UC Berkeley professor of architecture William C. Hays in 1926, its storied Spanish Mediterranean palette captured the enchantment of its heyday.  To honor the architecturally distinctive bell tower, La Bahia Hotel and Spa will feature a Spanish-Colonial style that will blend with a contemporary interpretation of Spanish and California Coastal interior design, overseen by award-winning hospitality design specialists, Forrest Perkins Design Group.


Family-friendly and just steps from the beach, La Bahia Hotel and Spa’s full repertoire of exceptional amenities will elevate the California beachside experience: a casual street front bar/restaurant; chef-inspired restaurant for special occasions; spa; elevated swimming pool; handcrafted artisan cocktails served at the pool and refined lobby bar; fire pits; an upper level event deck; and banquet and event ballroom spaces.  Beach Butlers will be standing by to turn guests’ California dreams into reality.